September 14, 2016

What Is Copywriting?

what is a copywriter

What is copywriting, and what does a copywriter do?

Copywriting is creative writing. A copywriter writes a piece of content, and it’s called “copy.”

For example, I write text for:

  • Advertisements
  • Websites
  • Articles
  • E-mails – such as promotional ads or autoresponder messages
  • Social media posts

(Here’s a larger list of services I offer.)

How is a copywriter different from other types of writers?

Copywriters go by different names: copywriter, creative writer, content writer.

We all share a specialized focus on actionable content – writing that encourages an audience to perform a specific task. For instance:

  • Buy a product or service
  • Register for an account
  • Download a product

Why do people hire copywriters?

Please see the FAQ section.

Need professional copy? Simply get in touch.