September 28, 2016

Real Estate Descriptions

Want the Best Real Estate Descriptions?

You’re in luck, because right now it’s easy for you to stand out in the real estate business. How?

Other property listings are saying this: Your listing can make people picture this:
Property Listing

Eat-in kitchen.

Descriptions that Sell

Enjoy breakfast with the family each morning on the vast counter space of the kitchen island.

Real Estate Marketing Phrases

Backyard pool.

Real Estate Adjectives

Make a splash in the pool, which is waiting for your homemade memories.

Agent Descriptions

Boat dock.

Real Estate Descriptive Words

Experience the sunset at your own boat dock with a panoramic view of the water.

I can apply professional copywriting to your real estate descriptions to make them stand out in all the right ways.

Other listings say:

6 bedrooms, 2.5 baths, corner lot. Over 2,100 sq. ft. of living space. Great room, dining room with doors to raised Trex deck.

Finished lower level with 25×26 family room and fireplace, 4th bedroom and full bath. Laundry area with washer and dryer to stay. Blah, blah, blah…are you even still reading it?

What is personal about that? Your prospects want to know: What’s in it for me? If buyers aren’t picturing themselves in that property, the listing is not living up to its potential.

Your listing opens with:

Find Your Happy Place

Are you a cultured homebody who would prefer to live away from traffic in a cozy cul-de-sac? Would you rather have woods in your backyard than acres of lawn to maintain?

If so, read on…you’ll fall in love with this polished home in Bentleyville.

Right there, you accomplish:

  • Overcoming the objection of a smaller yard by reframing it as an advantage
  • Addressing prospects who will be interested in what you’re offering
  • Personalizing the listing so the reader is directly involved
  • Involving the reader’s emotions with feeling words

And that was just the opener…I will apply effective writing techniques to every detail of your listing.

Real Estate Descriptions That Sell

Real Estate DescriptionsGet custom property listings that:

  • Appeal to the senses
  • Trigger imagination
  • Transform details into active assets, not just a pile of facts
  • Apply the right amount of urgency for prospects to take action

Copywriter Serving the Real Estate Industry

If you’re ready to stop hunting for real estate adjectives and wondering how to make your listings pop, just get in touch with me. I’m happy to help you gain an edge over the competition with amazing listings that employ buyer psychology and proven marketing strategies.

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