Ads people can actually enjoy? Win-win.
Wow-worthy fact: Pepsi built a brand as one of the first companies who used skywriting to reach the masses. By adding wax to plane exhaust, Pepsi-Cola wrote in smoke across the sky, and succeeded in creating a buzz.
Check out some clever guerilla advertising that also got heads turning and people talking.
1. Sitting on a chocolate bar that doesn’t melt
Who wouldn’t want to sit on – or even take a picture with – a bench that looks like a Kit Kat bar?
2. A luggage ramp that makes you look twice
3. The energy-boosting staircase ad
Although Hamburg eventually withdrew their bid to host the 2024 Summer Olympics, there is no denying that this ad demanded attention.
4. Drive-by advertisement
5. Fun billboard ad
6. Tissue attached to a van
A legendary Kleenex ad which went internet viral for all the right reasons.
7. Multi-purpose advertisement
This ad from Nature Conservancy not only draws attention to the brand, it also encourages people not to litter.